Online Reputation management is the practice of monitoring the reputation of an individual or brand on the internet, addressing content which is potentially damaging to it, and using customer feedback solutions to get feedback or early warning signals to online reputation problems. Most of online reputation management is focused on pushing down negative search engine results. Online Reputation management may attempt to bridge the gap between how a company perceives itself and how others view it. The concept was initially intended to broaden public relations outside of media reactions.
The 2014 "Social shopping study" indicates that 50% of consumers spend 75% or more of their total shopping time conducting online product research 70 % of consumers believe and trust others consumers opinion/Reviews that are posted online.